In Ireland, 96% of our searches are done through Google. It’s safe to say that Google is the place to be if you want to be noticed.
The great thing about Google Ads is you can be there at the exact moment when a potential customer is looking for your product/service.
The bad thing about Google Ads is they’re time-consuming, complicated (if you want to do it well) and constantly changing their algorithms. Not to mention that everyone wants to be there. It’s pretty crowded. So you need to stand out.
In our experience, the main reason SMEs are not using Google Ads is because of the cost. Google Ads is expensive, if you do it badly. If you do it well, the Return on Investment is fantastic. If you’re a business owner who has angrily deserted your Google Ads account due to cost, time constraints or yet another ad being disapproved, consider outsourcing your Google Ads.
Before we were a digital agency, we actually worked in the Google Ads Support Team, so we know the pitfalls, the warning messages and the level of mind-bending frustration that can befall a business owner when their Google Ads go down and they can’t figure out why.