The great thing about Google Ads is you can be there at the exact moment when a potential customer is looking for your product or service.

The bad thing about Google Ads is they’re time-consuming, complicated (if you want to do it well) and constantly changing their algorithms. Not to mention that everyone wants to be there. It’s pretty crowded. So you need to stand out. 

In our experience, the main reason SMEs are not using Google Ads is because of the cost. Google Ads is expensive, if you do it badly. If you do it well, the Return on Investment is fantastic. If you’re a business owner who has angrily deserted your Google Ads account due to cost, time constraints or yet another ad being disapproved, consider outsourcing your Google Ads. 

If you’re interested in starting a Pay-Per-Click (PPC) campaign on Google, get in touch with us and we’ll see if we can help you drive highly-relevant traffic to your website in the aim to turn visitors into customers.